Alice Marshall of Presto Vivace

All about Alice Marshall of Presto Vivace

Radio appearances

WFED: Federal News Radio: Amtower Off-Center: Where the conversations are, May 4, 2009


May 5, 2009 Posted by | Uncategorized | , | Leave a comment

Articles about Alice Marshall

What’s Next Blog’s Successful Bloggers Interviews: Alice Marshall on How to Use a Blog to Get

Government Technology: Technology Notes: Alice Marshall’s Blog

Web sites, Internet firms fight over fast downloads

Alice Marshall, who runs a Washington-area technology marketing blog called Presto Vivace, said an end to net neutrality could make the Internet like cable TV, with the carrier determining which channels are available.

“We don’t want a situation, God help us, where a large company, like say General Electric, owns the cable carrier, and they favor their partners, and if you’re not one of their partners they block you altogether,” she said.

The Doan hearing … missing an opportunity

It has been more almost two weeks since the trial… er, hearing with GSA Administrator Lurita Doan, and I am still pondering what it all means…or may not mean.

I have gone back back and re-read the testimony — several times. I also read all sorts of columns and blogs about the hearing.

I found this one particularly interesting from the Presto Vivace blog, a CJD-fav blog:

The Amtower Report Volume 6, #15, September 10, 2007

Every year or so I do an unscientific survey of reporters and editors from the government trade press to see which PR firms are most respected and most helpful to both their clients and the publications. I email people I work with in the press and simply ask their opinion and I guarantee their anonymity.

There were no big standouts (no company with more than 2 votes). The best recommendations in terms of how the reporter or editor referenced a PR firm were for Alice Marshall (PrestoVivace; one reporter called her the best he had worked with) and Evan Weisel (W2 Communications, one reporter noted he does lots for his clients and adds actual value for the trade press). Other reporters just sent lists, or had shorter comments. And while I did not ask for it, a few gave me negative feedback. Instead of sharing the negative, I simply took a point away from the company referenced.

Making the cut (alphabetical: Advice Unlimited, Alice Marshall/PrestoVivace, BrainBox, Borenstein, Boscobel, Fleishman Hillard, Hosky Inc, Larkin and Associates, OKeeffe, Strategic Communications, and Welz and Weisel.

Alice’s Monsoon

How to Pitch Bloggers: Quick Notes from the New Communication Forum

Technoflak: Alice Marshall on “How to Pitch Bloggers”

April 6, 2009 Posted by | About Alice Marshall | Leave a comment

Articles by Alice Marshall

Potomac Technology Culture Examiner’s Articles

Content Is Not King: Why PR Should Pray for a New Business Model for New Media

PR and Politics: Anatomy of a Credibility Meltdown—Revisiting the Voting Machine Controversy

Developer and Software Process Blogs: How Blogging is Shaping the Technology Debate

Bradley Peniston talks about blogs and their impact on Defense News

Pitching small business stories

Interview with Rüdiger Lentz, Washington Bureau Chief of Deutsche Welle, and Holger Hank, DW-World Editorial Director

Interview with Ann L. McDaniel, Vice President, The Washington Post Company

April 6, 2009 Posted by | Articles by Alice Marshall | Leave a comment